According to Snap’s fourth quarter earnings call, the company plans to respond to perceived demand for more original and user-generated content on the Discover page. This means more Snap Originals and more content from influencers. These expansions account, in large part, for Snap’s plan to deepen engagement with its core demographic—13 to 34 year-olds in the U.S. and Europe—to squeeze more ad revenue out of them.
Showing posts with label More Content. Show all posts
Showing posts with label More Content. Show all posts
Saturday, December 21, 2019
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