Showing posts with label New Products. Show all posts
Showing posts with label New Products. Show all posts

Saturday, December 21, 2019

New Products

In April, Snap announced three new products at its first-ever partner summit in Los Angeles. These include Snap Games, Snap Scan, and Snap Audience Network. Snap Games is an in-app gaming platform akin to Facebook’s. Snap Scan elaborates on Snapchat’s augmented reality capabilities, attracting developers by making it easier to add AR features to the platform. Snap Audience Network will allow third party app developers to run Snap Ads on their own platforms. In exchange for selling the ads on behalf of the developer, Snapchat keeps a portion of the ad revenue. Snap Audience Network lets advertisers reach a larger audience and means more ad revenue for Snap.
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