To put it lightly, things have been complicated for Snap

To put it lightly, things have been complicated for Snap since its March 2017 IPO. However, the company’s long, painful slide seems to have reached its nadir in Dec. 2018, when share price hit $4.99. Since then, it’s seen a steady rise to about $14 in June. Snap’s average revenue per user (ARPU), a key metric for social media companies, has also shown promising growth. It increased 37% to $2.09 in Q4 2018, compared to $1.53 in Q4 2017, and dropped another 20% to $1.68 in Q1 of 2019.