Snap has also expressed plans to expand their core user base to people who are 34 and older. In a memo leaked by the website Cheddar, Snap has suggested pitching its app to older users as “a fast way to communicate visually and with close friends.” But this approach was widely regarded with skepticism because other platforms offer the same services, while older users are known to find Snapchat difficult to use. Alternatively, Snap could partner with publishers who better appeal to older users to fill the discover page with content such users might enjoy. However, this is also a long shot.
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